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Report: Apple TV to Get Amazon Video App

Amazon's video streaming service is about to arrive on the Apple TV, thanks to a new tvOS app that will be released this summer, according to a BuzzFeed report.

The lack of an Amazon video app, which offers access to numerous original TV shows and movies available to Prime members for free, is a glaring absence in the otherwise-robust tvOS app store. Apple is set to announce the new Amazon video app at WWDC next month, BuzzFeed reported, citing "sources in position to know."


The exact date for the rollout is unclear, as are the exact reasons why Amazon has been absent from the Apple TV for so long. But Apple competes with Amazon for online video rentals and sales via its iTunes store, and it also goes head to head with the Seattle-based retail giant's Fire TV in the market for internet-connected set-top boxes.

The Apple TV got a major update at last year's WWDC with the rollout of tvOS 10, which included the addition of Fox Sports Go and Sling, among other video streaming apps. Also available are Netflix and Hulu; networks including CBS, Fox, HBO, NBC, and PBS; and original programming like the M2M fashion channel. tvOS 10 also offers the ability to automatically download the tvOS version of an app that you install on your iPhone or iPad.

The report of an upcoming Amazon app comes three months after Timothy Twerdahl, a senior Amazon executive who worked on the Fire TV, moved to Apple to became the vice president in charge of Apple TV product marketing.

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