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‘Nintendo Check-In’ Trademark Filed

Nintendo was initially quite slow to adopt an online presence compared to its main rivals Sony and Microsoft. But more recently, Nintendo stared getting more adventurous and even jumped into the mobile app space using key IP including Mario and Pokemon. Now it looks as though Nintendo is going to introduce some kind of location-based rewards system for Switch and smartphone gamers.

As Nintendo Wire reports, Nintendo filed a new trademark in Japan for the term "Nintendo Check-In." The trademark also included an image, which shows Mario's cap inside the well-known map location icon. The trademark filing by Nintendo was confirmed in a tweet by @trademark_bot.

You may remember that back in March 2016 Nintendo introduced a new Nintendo Account aimed at non-Nintendo devices and was later used for the Nintendo Switch to register up to eight users on a single Switch. It seems very likely that Nintendo Check-In will be linked to the Nintendo Account as it includes all portable devices that could take advantage of it. There could also be support for the 3DS especially as Nintendo would like to sell a lot of the new 2DS XL next year.

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As to what Nintendo Check-In is specifically, the use of the map icon suggests it's a system of "friendly" tracking of your location. So if you're using your Switch away from home, or playing with Nintendo apps on your smartphone, Nintendo Check-In could be active to track and reward you. There's also the potential for it to reward visiting specific locations, for example, Nintendo could have an event in your city and attending it will result in some digital goodies being added to your account.

Nintendo intends to launch its $20 online service subscription in 2018. With the trademark for Check-In only just being filed, I wouldn't be surprised to see it officially launch alongside the subscription service next year. Until that happens, Nintendo will keep us guessing as to what features and rewards Check-In will offer.

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Google Play Movies & TV becomes a one-stop shop for everything that streams

With the explosion of streaming services now available, it’s becoming more difficult to figure out not just what movie or TV show to watch next, but where you can actually watch it. Google today is rolling out its solution to this problem with a significant revamp of its Google Play Movies & TV app and an update to the Google Play Store itself that will show you which streaming services have the content available, in addition to whether it’s available for rent or purchase, as before. The end result is something that’s similar to Apple’s own TV app, which combines users’ own library of movies and TV with the ability to seek out what’s trending and available in the world of online video. In the updated Google Play Movies & TV app, you’ll now find three tabs in the new bottom navigation bar which will direct you to your Home, Library or your Watchlist. The watchlist is a feature the app recently gained as well, but now it has a much more prominent position. As you browse through the app, you can click on titles to read more about them, as before, but now you’re also able to see where the item can be streamed. At launch, Google is working with 28 streaming services whose content libraries are now integrated in Google Play Movies & TV. That’s fewer than Apple’s TV app supports, which is currently over 60. But it will find content even if it’s an exclusive to the streaming provider, and not necessarily something Google has for rent or sale. That means you can find original programming – like Amazon’s “The Man in the High Castle” – and then start watching it on the streaming service that hosts it. “We deeplink right into playback for that [third-party streaming] app,” explains Ben Serridge, the product manager for the Movies & TV app at Google. “So if I wanted to start watching ‘The Good Doctor’ pilot, I press the play button and it goes into the ABC app and start playback.” Beyond the big names, Hulu and Amazon Prime Video, the app also pulls in content from ABC, CBS, FOX NOW, NBC, HBO NOW, HBO Go, Showtime, Showtime Anytime, Max Go, Starz, Disney Now, HGTV, BET Now, Comedy Central, A&E, Cooking Channel, Crackle, DIY Network, Food Network, History, Lifetime, MTV, The CW, Travel Channel, Tubi TV and VH1. Notably missing is Netflix, whose content is searchable in Apple’s TV app. Serridge didn’t explain why it’s missing, saying only that “we would very much like to have all the apps that distribute this kind of content on Play participating” – effectively tossing the ball back to Netflix’s court. Even without Netflix, the feature is useful if not comprehensive. It will show you the services hosting the content, whether it’s freely available to stream, if you need a subscription (as with HBO Now), the associated costs, or if you need to login with pay TV credentials to watch. This is especially helpful because some of the network TV apps offer a teaser of a show with a few free episodes, but not complete seasons. The Google Play Movies & TV app will help you track down the rest elsewhere, if need be. The app will also now help you narrow down searches thanks to a robust filtering system that lets you click on tags by genre, mood, decade, and more. For example, you could click on “Family,” “Drama,” Award winning,” Highly rated,” Comedy,” and other filters. In addition to helping you find content, stream it, or add it to your Watchlist, the app includes personalized recommendations. These will be partly based on items you’ve previously watched, but you can also explicitly signal your interest or distste as well, by clicking on the thumbs up or thumbs down button. The thumbs down will remove the item from your suggestions entirely. Outside the app itself, the Play Store is being updated to show you the same information about content availability. Solutions like the new Google Play Movies & TV app and Apple’s TV app are handy in the cord cutting era where content is spread out across networks, services, and other over-the-top offerings. But even these apps aren’t enough. Not only is Netflix missing from Google’s app, so is its own YouTube original content – and that’s the same company! Also not addressed by either Apple or Google’s app are which shows may be available to stream or record via live TV services like YouTube TV, Hulu Live TV, PlayStation Vue, DirecTV Now, and Sling TV. (Although, to be fair, that’s not only a different set of services, it’s also a much larger challenge given that broadcast network availability varies by market. A dedicated solution like Suppose.tv or Fomopop’s live TV finder may work better.) Meanwhile, there are other tools for finding and tracking favorite shows, like Reelgood or TV Time (or a jailbroken Fire TV stick we should admit), but they don’t have the the benefit of matching content from a rent-and-buy marketplace like Google Play, or being available across phone, tablet, and desktop web, like Google Play. Google says the new features will roll out to Android phones and tablets in the U.S. over the next few days.

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