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Report: Amazon Readying ‘Anytime’ Messaging App

Word has it that Amazon is gearing up to launch a standalone messaging app. Because the world apparently needs another one of those.

The folks over at AFTVnews last week reported that Amazon is surveying customers to identify which messaging features are most important. "It's unclear how far along the new service is, but one customer said the survey seemed to imply it was a ready product," the report notes.

The new service will reportedly be called Anytime. AFTVnews obtained and posted what appears to be marketing materials for the new service. Based on those images, Anytime may work across iPhone and Android devices, desktops, and possibly even smartwatches like the Apple Watch.

"Everyone you message, all with one app," the images read. "From text messages to video chat and a whole lot more, connect with all of your friends and groups in an instant. It's free, it's fast, and it's always secure."

According to one of the images, the service will let you find friends using just their name no phone number necessary. "Important messages (like bank account details)" can be encrypted. Anytime will also support @mentions, group chats, allow you to make free "high-quality voice and video calls." You'll be able to "color code your conversations or add nicknames for your friends." The service will also let you "share your locations, listen to music, order food together, split a bill, and a lot more."

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It will also offer some other popular-as-of-late messaging features including GIFs, stickers, emojis, filters for your photos and videos, and games. You'll also be able to chat with businesses to "make reservations, check on your orders" and because this is an app from Amazon you'll, of course, be able to shop inside the app.

AFTVnews says it has no clue as to when the service may launch. Amazon did not immediately respond to PCMag's request for comment.

The rumor comes after Amazon in February launched an enterprise video conferencing service dubbed Chime.

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