Home / Explore Technology / Phones / Apple iPhone X

Apple iPhone X


  • Pros

    Updated design. Fast processor. Excellent screen. First-of-its-kind augmented reality front camera.

  • Cons

    Very expensive. Screen cutout may block some content. Not the fastest modem.

  • Bottom Line

    The iPhone X sets the stage for Apple's next decade, with a sharp new design and a future focus on augmented reality.

Apple's iPhone X ("Ten" not "Ex") puts the company's best face forward. It goes all-in on an all-screen design, and features newly stabilized dual cameras to perform better in low light. The gorgeous new phone's most cutting-edge feature is Face ID, a set of technologies that use the front-facing camera to make augmented-reality-ready, 3D maps of your head. It can then turn your face into an animoji (an animated emoji). We got to spend some time with the iPhone X after the announcement and came away optimistic about future applications for the new camera system. But back to the reality of now: With a $999 starting price, it's the most expensive iPhone ever.

//Compare Similar Products


A Sharp New Look

Apple tends to redesign the iPhone every few years. The original models' stone-like appearance gave way to the iPhone 4's glass sandwich, which became the iPhone 6's metal sleekness. Now there's a new look.

The iPhone X's 5.8-inch, 2,436-by-1,125 AMOLED screen takes up the entire front face, killing the home button, with a notch cut out at the top for the front-facing camera and earpiece, like on the Essential Phone PH-1, which creates some interesting interface challenges. Most of the time, the area is used by the status bar, which is also split; fair enough. Third-party apps in portrait mode maintain the status bar. It didn't prove distracting while watching some short video clips—though a whole movie might be another story. We'll have to look into that more closely when we get the phone in for review.

The back is glass, with a significant bump for the dual 12-megapixel cameras. At 5.65 by 2.79 by 0.3 inches (HWD) and 6.14 ounces, it's slightly shorter, wider, and heavier than Samsung's Galaxy S8. It's also water resistant.

As much as it it will pain Jonny Ive to hear it, at a glance the iPhone X looks a lot like the iPhone 8. Holding it in your hand, though, the phone feels remarkably solid. When you run your fingers over those seams between the screen and the sides, it really does feel like a solid slab of glass.

We've heard Samsung makes Apple's OLED screen panels, but Apple's secret sauce is its wide P3 color gamut (which displays more colors) and True Tone white balance technology (which delivers truer whites in various kinds of lighting), which are exclusive to the iPhone.

With no home button, you get there by swiping up from the bottom of the display, like on the Galaxy S8. If you swipe and hold halfway up on the screen, you get a card-based multitasking display. The phone doesn't appear to support dual-window multitasking, though. Apple saves that for the iPad.

iPhone X front and back

Processor, Modem, and Battery

Like the iPhone 8 and 8 Plus, the X uses the Apple A11 Bionic processor. The all-new processor has six cores in a big-little design, with two high-performance cores and four efficiency cores, as well as a new GPU designed by Apple. An early Geekbench benchmark result, cited by developer Steve Troughton-Smith, shows a single-core score of 4061 and a multi-core score of 9959, which nukes other smartphones (the Galaxy Note 8 gets 1870 and 6539) and is closer to the new iPad Pro, at 3936 and 9300.

Apple's innovation doesn't extend to modem features, alas. The X comes in two models: one that supports all the US networks, and another that lacks CDMA for Verizon and Sprint. We have it on good word that both models max out at 600Mbps, far short of the gigabit LTE we're seeing on Samsung and LG's top competitors.

Battery life is "up to two hours longer than the iPhone 7," according to Apple. Like the iPhone 8 and 8 Plus, the X supports Qi wireless charging (a new feature for iPhones), and also charges traditionally through its Lightning jack. Like the iPhone 7 series, there's no headphone jack.

iPhone X Face Unlock

Face the Nation

The front-facing camera is the iPhone X's most radical advancement. It uses a "dot projector" to throw invisible dots onto any object in front of it, and then uses an IR camera to map those dots, producing a live, 3D map of objects in space. Apple framed it as mostly for selfies, using the 7-megapixel selfie camera. But this is also how to do augmented reality right; Qualcomm demonstrated a similar three-camera Spectra image module recently, which it said will come to Android phones in 2018. We suspect this 3D-mapping technology will come to the rear camera on the iPhone XI.

Live demo of the depth sensor capabilities of the iPhone X. #appleevent pic.twitter.com/pLT6tEn9uT

— Dan Costa (@dancosta) September 12, 2017

For now, the 3D camera starts with Face ID, which uses the 3D map to unlock the phone when it sees your face (the phone has no fingerprint scanner). Your face data is stored securely on the phone, and according to Apple is never uploaded to the cloud.

Whereas the fingerprint-based Touch ID system has a one-in-50,000 chance of being spoofed, Face ID is effective for one-in-1,000,00. Apple said it tested the feature successfully against photos and latex masks, but "evil twins" may be able to unlock each others' phones. When it works, that is. Craig Federighi had to swap out phones when Face ID failed in a demo onstage. It's hard to gauge how solid the feature really is, since the units we used were all tied to Apple representatives. Most of the time, it worked. Whether that marginal security and convenience is worth the extra cost remains an open question.

iPhone X Animoji

We're actually more excited about Animoji and masking as proof of what this camera can do. Animoji are, well, animated emoji (mostly animals) that can reproduce your facial expressions and be delivered through iMessage—it's motion capture. We didn't think we'd enjoy messaging using a pig-faced animoji, but it was delightful. The slightest eyebrow raise was detected and reflected.

Apple also showed some amazing Snapchat-like filters that put masks on your face that look far more realistic than anything Snapchat currently offers. You can also use the depth-mapping to add a bokeh effect into selfies. We don't care much for selfies, and yet we almost forwarded some of the iPhone X selfies for posterity because they were so cool.

Before you call any of that silly, Apple is likely collecting data here on how to handle and what to do with depth-mapping data. It may be launching with Face ID and Animojis, but it seems clear this is just a gateway to a larger plan to make the iPhone the center of a mixed reality world. For that to happen, of course, the depth sensor array will need to be duplicated on the other side of the iPhone, facing the outside world, but the phone is already $1,000, so maybe next year.

There are two 12-megapixel cameras on the back of the iPhone X, one standard-focus and one 2x, both with optical image stabilization. That should improve the low-light performance of the 2x camera.

iPhone X in hand

Pricing and Impressions

The phone comes in space gray or silver, in 64GB ($999) and 256GB ($1,149) models. Don't get too hung up on the iPhone X's price. Here in the US, it'll mostly be sold on two-year contracts, which will just kick it up by $8 per month or so over the iPhone 8.

That said, the X looks like a setup for Apple's next 10 years, not a mature device. The high price comes from a shortage of OLED panels, which will probably clear up in a year or so when new factories come online. Depth-mapping in the front-facing camera is clearly the augmented reality wave of the future, but it opens the question of why Apple isn't doing the same thing with the rear camera. If you can wait a year, the next iteration, whatever it may be called, will likely answer some of those questions.

But we're saying all of that without spending extended time with the iPhone X, and a lot of Apple's magic comes in the hands-on experience. Undoubtedly, this phone is going to be a work of art that draws stares, and animoji should be pretty fun, too, but does that command the price? You can preorder the iPhone X on October 27, with phones arriving November 3. We'll have a full review then.

Dan Costa By Dan Costa Editor in Chief Twitter LinkedIn Email

Dan Costa is the Editor-in-Chief of PCMag.com and the Senior Vice President of Content for Ziff-Davis. He oversees the editorial operations for PCMag.com, Geek.com, ExtremeTech.com as well as PCMag's network of blogs, including AppScout and SecurityWatch. Dan makes frequent appearances on local, national, and international news programs, including CNN, MSNBC, FOX, ABC, and NBC where he shares his perspective on a variety of technology trends. Dan began working at PC Magazine in 2005 as a senior editor, covering consumer electronics, blogging on Gearlog.com, and serving as… More »

More Stories by Dan

See More + Sascha Segan By Sascha Segan Lead Analyst, Mobile Twitter Email

PCMag.com's lead mobile analyst, Sascha Segan, has reviewed hundreds of smartphones, tablets and other gadgets in more than 9 years with PCMag. He's the head of our Fastest Mobile Networks project, one of the hosts of the daily PCMag Live Web show and speaks frequently in mass media on cell-phone-related issues. His commentary has appeared on ABC, the BBC, the CBC, CNBC, CNN, Fox News, and in newspapers from San Antonio, Texas to Edmonton, Alberta. Segan is also a multiple award-winning travel writer, having contributed… More »

More Stories by Sascha

See More +


Please enable JavaScript to view the comments powered by Disqus. blog comments powered by DisqusRead more

Check Also

Google Play Movies & TV becomes a one-stop shop for everything that streams

With the explosion of streaming services now available, it’s becoming more difficult to figure out not just what movie or TV show to watch next, but where you can actually watch it. Google today is rolling out its solution to this problem with a significant revamp of its Google Play Movies & TV app and an update to the Google Play Store itself that will show you which streaming services have the content available, in addition to whether it’s available for rent or purchase, as before. The end result is something that’s similar to Apple’s own TV app, which combines users’ own library of movies and TV with the ability to seek out what’s trending and available in the world of online video. In the updated Google Play Movies & TV app, you’ll now find three tabs in the new bottom navigation bar which will direct you to your Home, Library or your Watchlist. The watchlist is a feature the app recently gained as well, but now it has a much more prominent position. As you browse through the app, you can click on titles to read more about them, as before, but now you’re also able to see where the item can be streamed. At launch, Google is working with 28 streaming services whose content libraries are now integrated in Google Play Movies & TV. That’s fewer than Apple’s TV app supports, which is currently over 60. But it will find content even if it’s an exclusive to the streaming provider, and not necessarily something Google has for rent or sale. That means you can find original programming – like Amazon’s “The Man in the High Castle” – and then start watching it on the streaming service that hosts it. “We deeplink right into playback for that [third-party streaming] app,” explains Ben Serridge, the product manager for the Movies & TV app at Google. “So if I wanted to start watching ‘The Good Doctor’ pilot, I press the play button and it goes into the ABC app and start playback.” Beyond the big names, Hulu and Amazon Prime Video, the app also pulls in content from ABC, CBS, FOX NOW, NBC, HBO NOW, HBO Go, Showtime, Showtime Anytime, Max Go, Starz, Disney Now, HGTV, BET Now, Comedy Central, A&E, Cooking Channel, Crackle, DIY Network, Food Network, History, Lifetime, MTV, The CW, Travel Channel, Tubi TV and VH1. Notably missing is Netflix, whose content is searchable in Apple’s TV app. Serridge didn’t explain why it’s missing, saying only that “we would very much like to have all the apps that distribute this kind of content on Play participating” – effectively tossing the ball back to Netflix’s court. Even without Netflix, the feature is useful if not comprehensive. It will show you the services hosting the content, whether it’s freely available to stream, if you need a subscription (as with HBO Now), the associated costs, or if you need to login with pay TV credentials to watch. This is especially helpful because some of the network TV apps offer a teaser of a show with a few free episodes, but not complete seasons. The Google Play Movies & TV app will help you track down the rest elsewhere, if need be. The app will also now help you narrow down searches thanks to a robust filtering system that lets you click on tags by genre, mood, decade, and more. For example, you could click on “Family,” “Drama,” Award winning,” Highly rated,” Comedy,” and other filters. In addition to helping you find content, stream it, or add it to your Watchlist, the app includes personalized recommendations. These will be partly based on items you’ve previously watched, but you can also explicitly signal your interest or distste as well, by clicking on the thumbs up or thumbs down button. The thumbs down will remove the item from your suggestions entirely. Outside the app itself, the Play Store is being updated to show you the same information about content availability. Solutions like the new Google Play Movies & TV app and Apple’s TV app are handy in the cord cutting era where content is spread out across networks, services, and other over-the-top offerings. But even these apps aren’t enough. Not only is Netflix missing from Google’s app, so is its own YouTube original content – and that’s the same company! Also not addressed by either Apple or Google’s app are which shows may be available to stream or record via live TV services like YouTube TV, Hulu Live TV, PlayStation Vue, DirecTV Now, and Sling TV. (Although, to be fair, that’s not only a different set of services, it’s also a much larger challenge given that broadcast network availability varies by market. A dedicated solution like Suppose.tv or Fomopop’s live TV finder may work better.) Meanwhile, there are other tools for finding and tracking favorite shows, like Reelgood or TV Time (or a jailbroken Fire TV stick we should admit), but they don’t have the the benefit of matching content from a rent-and-buy marketplace like Google Play, or being available across phone, tablet, and desktop web, like Google Play. Google says the new features will roll out to Android phones and tablets in the U.S. over the next few days.

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.