For the past three years Blizzard has been using the sale of new World of Warcraft pets to raise funds for charity. In 2014 the charity pet was an Alterac Brew Pup, in 2015 it was Argi the goat, and in 2016 it was a Mischief Fel Kitty. Everyone expected the next charity pet to appear at BlizzCon being held in November, but Blizzard decided not to wait.
Typically these charity pets raise millions of dollars, with the Mischief Fel Kitty raising $2.5 million last year. As Eurogamer reports, with the number of recent natural disasters, Blizzard opted to release this year's charity pet early. World of Warcraft players can now add Shadow the fox to their collection for $10.
Blizzard will donate 100 percent of sales of Shadow to charity, split evenly between the American Red Cross and the IFRC. That will continue from now until December 31, 2017, with the money being funnelled into the American Red Cross Disaster Relief and IFRC Disaster Relief Emergency Fund.
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As well as helping support charities dealing with the aftermath of recent natural disasters, World of Warcraft players will have a new pet to enjoy. As soon as your purchase is complete, Shadow will be available to all characters on a single Blizzard account. You can also use Shadow in WoW pet battles to gain rewards and open up daily quests.
If you don't play World of Warcraft, but would like to support the disaster relief effort, you can do so directly via the American Red Cross website.