Home / Explore Technology / Phones / HTC Announces $1.1BN Cash Deal With Google

HTC Announces $1.1BN Cash Deal With Google

HTC and Google have been working together for a decade, and it's important to remember what that partnership has achieved. It gave us the very first Android smartphone called the HTC Dream (T-Mobile G1), the Nexus One, the Nexus 9 tablet, and most recently the Pixel smartphone. The second generation Pixel will also be a phone created with HTC. This partnership is clearly very important to Google, so Google just spent $1.1 billion in cash ensuring it continues.

In a post on the Google Blog, Google's senior vice president of hardware, Rick Osterich, both announced the deal and stated, "It's still early days for Google's hardware business." It's a clear declaration that Google is in this for the long haul and that hardware is becoming a very important part of the business, and will continue to do so for the next few decades.

As for what this deal with HTC gets Google, it boils down to talent and IP. Google selected a Pixel-focused team of talent from within HTC's organization which will move over to work for Google's hardware division. Google also gains a non-exclusive license for HTC intellectual property. It means we won't see any legal action occurring between the two companies, but also that Google can better protect itself against any other company choosing to sue over some alleged hardware-related patent infringement.

By remaining independent, HTC will continue to develop and release HTC-branded smartphones as well as HTC Vive virtual reality hardware. The company also has its sights set on the Internet of Things, augmented reality, and AI products.

Related

The one remaining question is: why didn't Google simply acquire HTC outright? I think the simple answer to that is: it didn't need to. The two companies already work well together and have done so for a decade. Acquiring HTC would have cost billions more, faced much closer regulatory scrutiny, and likely put an end to the Vive division and any other R&D projects HTC had set in motion. Some of those may prove important in the future, so why mess with that? Google just became an even more important partner for HTC, and if they continue to innovate, that acquisition could eventually happen.

The transaction is, of course, subject to regulatory approval. Both companies expect to close by early 2018.

Read more

Check Also

Google Play Movies & TV becomes a one-stop shop for everything that streams

With the explosion of streaming services now available, it’s becoming more difficult to figure out not just what movie or TV show to watch next, but where you can actually watch it. Google today is rolling out its solution to this problem with a significant revamp of its Google Play Movies & TV app and an update to the Google Play Store itself that will show you which streaming services have the content available, in addition to whether it’s available for rent or purchase, as before. The end result is something that’s similar to Apple’s own TV app, which combines users’ own library of movies and TV with the ability to seek out what’s trending and available in the world of online video. In the updated Google Play Movies & TV app, you’ll now find three tabs in the new bottom navigation bar which will direct you to your Home, Library or your Watchlist. The watchlist is a feature the app recently gained as well, but now it has a much more prominent position. As you browse through the app, you can click on titles to read more about them, as before, but now you’re also able to see where the item can be streamed. At launch, Google is working with 28 streaming services whose content libraries are now integrated in Google Play Movies & TV. That’s fewer than Apple’s TV app supports, which is currently over 60. But it will find content even if it’s an exclusive to the streaming provider, and not necessarily something Google has for rent or sale. That means you can find original programming – like Amazon’s “The Man in the High Castle” – and then start watching it on the streaming service that hosts it. “We deeplink right into playback for that [third-party streaming] app,” explains Ben Serridge, the product manager for the Movies & TV app at Google. “So if I wanted to start watching ‘The Good Doctor’ pilot, I press the play button and it goes into the ABC app and start playback.” Beyond the big names, Hulu and Amazon Prime Video, the app also pulls in content from ABC, CBS, FOX NOW, NBC, HBO NOW, HBO Go, Showtime, Showtime Anytime, Max Go, Starz, Disney Now, HGTV, BET Now, Comedy Central, A&E, Cooking Channel, Crackle, DIY Network, Food Network, History, Lifetime, MTV, The CW, Travel Channel, Tubi TV and VH1. Notably missing is Netflix, whose content is searchable in Apple’s TV app. Serridge didn’t explain why it’s missing, saying only that “we would very much like to have all the apps that distribute this kind of content on Play participating” – effectively tossing the ball back to Netflix’s court. Even without Netflix, the feature is useful if not comprehensive. It will show you the services hosting the content, whether it’s freely available to stream, if you need a subscription (as with HBO Now), the associated costs, or if you need to login with pay TV credentials to watch. This is especially helpful because some of the network TV apps offer a teaser of a show with a few free episodes, but not complete seasons. The Google Play Movies & TV app will help you track down the rest elsewhere, if need be. The app will also now help you narrow down searches thanks to a robust filtering system that lets you click on tags by genre, mood, decade, and more. For example, you could click on “Family,” “Drama,” Award winning,” Highly rated,” Comedy,” and other filters. In addition to helping you find content, stream it, or add it to your Watchlist, the app includes personalized recommendations. These will be partly based on items you’ve previously watched, but you can also explicitly signal your interest or distste as well, by clicking on the thumbs up or thumbs down button. The thumbs down will remove the item from your suggestions entirely. Outside the app itself, the Play Store is being updated to show you the same information about content availability. Solutions like the new Google Play Movies & TV app and Apple’s TV app are handy in the cord cutting era where content is spread out across networks, services, and other over-the-top offerings. But even these apps aren’t enough. Not only is Netflix missing from Google’s app, so is its own YouTube original content – and that’s the same company! Also not addressed by either Apple or Google’s app are which shows may be available to stream or record via live TV services like YouTube TV, Hulu Live TV, PlayStation Vue, DirecTV Now, and Sling TV. (Although, to be fair, that’s not only a different set of services, it’s also a much larger challenge given that broadcast network availability varies by market. A dedicated solution like Suppose.tv or Fomopop’s live TV finder may work better.) Meanwhile, there are other tools for finding and tracking favorite shows, like Reelgood or TV Time (or a jailbroken Fire TV stick we should admit), but they don’t have the the benefit of matching content from a rent-and-buy marketplace like Google Play, or being available across phone, tablet, and desktop web, like Google Play. Google says the new features will roll out to Android phones and tablets in the U.S. over the next few days.

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.