Home / News & Analysis / Vine Co-Founders Launch ‘HQ’ Trivia App

Vine Co-Founders Launch ‘HQ’ Trivia App

HQ may not make you a millionaire, and you're not going to get to exchange witty banter with Alex Trebek, but this brand-new trivia app has a few interesting hooks for getting you to drop some daily knowledge bombs.

The app, created by the cofounders of the popular video creation and sharing service Vine—acquired by Twitter in October of 2012—gives eager trivia buffs two chances to show their knowledge each day. Log into the iOS app at 3pm or 9pm Eastern and comedian Scott Rogowsky will pepper you with questions. Answer correctly to keep playing. Miss one answer and you're done, although you'll still be able to chat with your fellow losing players within the app to lament your trivia skills. You can also watch to see which superstars end up making it to the end of the round.

Prizes are paid out in cash—via PayPal, reports TechCrunch. And if you catch yourself playing along with the Jeopardy contestants each day, your bank account will thank you for checking HQ out. As noted on the app's Twitter feed, one daily prize for answering every question correctly could earn a player north of $1,000. That's not a bad haul for a phone game. However, it's also plausible that you could be playing for a daily price in the hundreds of dollars, or even just $100.

"We've been playing around with options," Vine-cofounder Rus Yusupov told TechCrunch, noting that adding sponsors to daily games allows the company to offer the biggest payouts for players.

The company is still considering different ways to monetize the game, and it'll be interesting to see how it incorporates more advertising—which can improve the player experience by giving them a bigger cash pile to win. However, too much advertising may sour the player experience, turning a snappy trivia app into an interstitial-loaded slog.

That said, if you loved You Don't Know Jack, HQ definitely follows a similar, albeit less-chaotic style. Even if you don't win out, you're still likely to have fun—part of the reason Yusupov launched HQ to begin with.

"It's a way to give people a chance to have fun, maybe win, maybe learn something new," he said.

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