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TAG Heuer Creates World’s Most Expensive Smartwatch

Usually, it's Apple setting the bar when it comes to how expensive a gadget can be (and still sell). The iMac Pro is a case in point, costing over $13,000 at its highest spec. But for smartwatches, Apple has been left for dust by watchmaker Tag Heuer.

At the high end, an Apple Watch can cost you $1,349. However, Tag Heuer's Connected Modular 45 Full Diamond comes in at an eye-watering $197,000. The reason for that staggering price is diamonds, 589 of them to be exact. As Engadget reports, Tag Heuer simply decided to take its $1,650 Connected Modular 45 smartwatch released last year and upgrade the watch surround and strap by embedding 23.35 carats' worth of diamonds.

Beyond the bling, you're getting last year's watch developed in collaboration with Google and Intel, meaning an Intel Atom Z34 processor, 512GB of memory, 4GB of storage, a 1.4-inch AMOLED multi-touch display, Android Wear 2.0, and up to 25 hours of battery life from the 410mAh battery. There's also a full suite of antennas including Wi-Fi, Bluetooth, NFC, and GPS.

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The original Modular 45 had options taking the price up as high as $17,000, but this Full Diamond edition is something else. It's not for everyone, in fact it's not for the 99.9% of people out there who either don't have $197K to spend on a watch or know that money would be better spent elsewhere.

Tag Heuer will have the Connected Modular 45 Full Diamond available to view on its boat moored in front of the Beau-Rivage Palace at Geneva all this week. Alongside it will be a new 41mm Connected Modular model which is also going to be made available in a new color spectrum. Right now it's available in 18K white gold.

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