Home / Business / Back Market raises $48 million for its refurbished device marketplace

Back Market raises $48 million for its refurbished device marketplace

If you’ve tried selling your old smartphone on a refurbishment website, chances are you ended up with a dozen browser tabs comparing prices. French startup Back Market is taking advantage of this fragmented industry to create a marketplace and aggregate all refurbishers on a single online platform.

The startup just raised $48 million (€41 million). Groupe Arnault, Eurazeo, Aglaé Ventures and Daphni participated in today’s funding round.

Back in May, the company told me that it was working with over 270 factories. Back Market has generated over $110 million in gross merchandise volume over the past three years. The service is now live in France, Germany, Spain, Belgium and Italy. The company just expanded to the U.S.

“Before, refurbishment was just a thing for tech savvy people and tech bloggers,” co-founder and chief creative officer Vianney Vaute told me. “With Back Market, it becomes a mainstream alternative.”

Working with multiple factories is also a competitive advantage when it comes to pricing, fail rate and quality assurance. Back Market has an overview on the industry and can choose to work with some partners and leave underperforming ones behind. The startup needs to build a brand that consumers can trust.

While smartphones and laptops are the most prominent products on the homepage, Back Market also accepts game consoles, TVs, headphones, coffee machines and more. Back Market also sells Apple products refurbished by Apple itself.

Now that smartphones have become a mature market, many customers aren’t looking for new and shiny devices. Some customers can be perfectly happy with a phone that was released last year or two years ago. It represents an opportunity for Back Market and the refurbishment industry as a whole.

Check Also

Alphabet invests $375 million in Oscar Health

Google parent Alphabet has invested $375 million in next-gen health insurance company, Oscar Health. Google has been a longtime supporter of the six-year-old New York company, having previously invested in Oscar through its Capital G investment wing and Verily health and life sciences research wing. “Alphabet has invested in Oscar over many years and has seen the company and its team up close. We’re thrilled to invest further to help Oscar in its next phase of growth,” an Alphabet spokesperson told TechCrunch. That $165 million round raised back in March valued the health startup at around $3 billion. The new round maintains a similar valuation, while giving Alphabet a 10 percent share in Oscar. The deal also has longtime Google employee and former CEO Salar Kamangar joining Oscar’s board. Oscar co-founder and CEO Mario Schlosser announced the news in an interview with Wired, telling the site, “We can hire more engineers, we can hire more data scientists, more product designers, more smart clinicians who can think about health care a different way. It’s the acceleration of that product roadmap that fascinates us the most. The second, more tangible piece, is that we’re launching new product lines.” Part of that product expansion includes getting into Medicare Advantage in 2020, which is a deviation from the current offerings in the individual and employer insurance markets. Oscar started out by offering insurance for individuals, growing rapidly during the launch of the Affordable Care Act and then rolling into small business offerings with its product Oscar for Business. Medicare represents a new vertical for the company, adding to its existing focus on both the individual and employer insurance markets. “Oscar will accelerate the pursuit of its mission: to make our health care system work for consumers,” Schlosser said in a statement provided to TechCrunch. “We will continue to build a member experience that lowers costs and improves care, and to bring Oscar to more people — deepening our expansion into the individual and small business markets while entering a new business segment, Medicare Advantage, in 2020.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.