Home / Business / Stensul raises $7M to make email creation easier for marketers

Stensul raises $7M to make email creation easier for marketers

Email marketing startup Stensul is announcing that it has raised $7 million.

Stensul spun out of founder and CEO Noah Dinkin’s previous company FanBridge. Dinkin explained via email that the startup isn’t competing with the big email service providers — in fact, it integrates with ESPs including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing Cloud and Marketo.

Dinkin said that while ESPs include email creation tools, most companies ignore them. Instead, the marketer has to work with specialists like designers, developer and agencies: “That process often takes weeks, everyone hates it, and it is SUPER expensive.”

Stensul, meanwhile, is focused exclusively on the email creation process. Marketers can build the email themselves, without having to rely on anyone else, in less than 20 minutes.

“They don’t need to know how to code, they don’t need to know how to use Photoshop or have memorized the 100 page pdf of brand guidelines,” Dinkin said. “The platform controls for brand governance and rules, and also guarantees that the output will be technically perfect.”

Stensul

Javelin Venture Partners led the Series A, with participation from Arthur Ventures, First Round Capital, Uncork Capital, Lowercase Capital and former ExactTarget President Scott McCorkle.

“Stensul has zeroed in on a massive problem space hiding in plain sight,” said Javelin’s Alex Gurevich in the funding announcement. “Email Marketing is used by every large company in the world, and the amount of time and money spent on email creation is far more than most people realize. The quality of top-tier customers that stensul has been able to bring on made it clear to us that they have a solution that really delivers value on day 1.”

Companies that have used Stensul include YouTube, Grubhub, BMW, Lyft and Box. Dinkin said he will continue to invest in product, but he the big goal with the new funding is to grow sales and marketing.

Check Also

Datacoral raises $10M Series A for its data infrastructure service

Datacoral aims to make it easier for enterprises to build data products by abstracting away all of the complex infrastructure to organize and process data. The company today announced that it has raised a $10 million Series A financing round led by Madrona Venture Group, with participation from Social Captial, which also led its $4 million seed round in 2017. Datacoral CEO Raghu Murthy tells me that the company plans to use the new funding to grow its business team in order to be able to reach more potential customers and to expand its engineering team as well. The promise of Datacoral is to offer enterprises an end-to-end data infrastructure that will allow businesses and their data scientists to focus on generating insights over having to manage and integrate their data sources. Since nobody wants to move large amounts of data between clouds — and take the performance hit that comes with that — Datacoral sits right inside a company’s AWS systems. It’s still a fully managed service, though, but the data is encrypted and never leaves a customer’s virtual private cloud. “As companies look to their data to deliver value – data practitioners are finding that configuring and managing their own data infrastructure is a time-consuming job that is expensive and fraught with errors,” said Murthy. “We have built a platform that easily and automatically brings together data from different applications and databases, organizes that data in any query engine and acts on insights that are critical to running their business. A crucial component is that it works securely and privately within the customer’s cloud, instead of us ingesting data from their systems.” Murthy was an early engineer at Facebook and part of the team that was in charge of scaling that company’s data infrastructure and ran a part of the engineering team at Bebop, Diane Greene’s startup that was later acquired by Google. To scale Datacoral, the team is betting on a serverless platform itself. It’s making extensive use of AWS Lambda and other PaaS solutions on Amazon’s cloud computing platform. That doesn’t mean Datacoral plans to only support AWS, though. Murthy tells me that Azure support is next. “We plan to work across all of the top cloud providers by leveraging their unique services and provide a consistent ‘data-centric interface’ to our customers — essentially be ‘cloud best’ instead of ‘cloud agnostic.'” Current Datacoral users include Greenhouse, Front, Ezetap, Swing Education, mPharma and Mason Finance.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.