Home / Business / Stensul raises $7M to make email creation easier for marketers

Stensul raises $7M to make email creation easier for marketers

Email marketing startup Stensul is announcing that it has raised $7 million.

Stensul spun out of founder and CEO Noah Dinkin’s previous company FanBridge. Dinkin explained via email that the startup isn’t competing with the big email service providers — in fact, it integrates with ESPs including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing Cloud and Marketo.

Dinkin said that while ESPs include email creation tools, most companies ignore them. Instead, the marketer has to work with specialists like designers, developer and agencies: “That process often takes weeks, everyone hates it, and it is SUPER expensive.”

Stensul, meanwhile, is focused exclusively on the email creation process. Marketers can build the email themselves, without having to rely on anyone else, in less than 20 minutes.

“They don’t need to know how to code, they don’t need to know how to use Photoshop or have memorized the 100 page pdf of brand guidelines,” Dinkin said. “The platform controls for brand governance and rules, and also guarantees that the output will be technically perfect.”

Stensul

Javelin Venture Partners led the Series A, with participation from Arthur Ventures, First Round Capital, Uncork Capital, Lowercase Capital and former ExactTarget President Scott McCorkle.

“Stensul has zeroed in on a massive problem space hiding in plain sight,” said Javelin’s Alex Gurevich in the funding announcement. “Email Marketing is used by every large company in the world, and the amount of time and money spent on email creation is far more than most people realize. The quality of top-tier customers that stensul has been able to bring on made it clear to us that they have a solution that really delivers value on day 1.”

Companies that have used Stensul include YouTube, Grubhub, BMW, Lyft and Box. Dinkin said he will continue to invest in product, but he the big goal with the new funding is to grow sales and marketing.

Check Also

Certify acquires real-time expense management startup and YC alum Abacus

Expense management software provider Certify is beefing up its artillery against rival Concur with the acquisition of Abacus, which enables companies to deal with expenses in real time. The deal’s financial terms were not disclosed. The addition of Abacus will help Certify, which includes other expense management solutions like Nexonia and ExpenseWatch under one umbrella, become a stronger rival to SAP-owned Concur by reaching new customer segments. Founded by Omar Qari, Josh Halickman and Ted Power, Abacus says it was the first real-time expense reporting solution on the market when it launched in 2013. The Y Combinator alum, whose investors included General Catalyst, Bessemer Venture Partners, Google Ventures and Salesforce Ventures, currently counts 1,000 customers. Its team will join Certify and the Abacus product will continue to be independent. Expenses are a bane for everyone involved: the employees who need to turn in receipts, the managers who have to approve them and everyone in the finance department who needs to reconcile corporate credit cards and make sure company policy is followed. Abacus eases their pain with features like automatic expense suggestions and Slack integration for employees. For companies, it lets them set prompts to enforce spending limits and make sure details, like client names, are filled in correctly. If expenses need to be approved by specific managers or departments, Abacus routes them to the right person. Real-time analytics also help companies make quick budget decisions. Abacus’ clients include Betterment, Dropbox, GLG and North American Substation Services. In an email, Qari, the CEO of Abacus, told TechCrunch that Abacus is a good fit for “companies that need out-of-the-box flexibility in approval flows, spending controls and ERP sync.” For example, he said North American Substation Services, which provides installation, repair and maintenance work for high-voltage stations, uses Abacus to speed up its account receivables by billing back expenses closer to when they actually happened, while Dropbox chose Abacus to reimburse interview candidates more quickly. Certify was acquired by K1 Investment Management last year and combined with expense management software providers Nexonia, ExpenseWatch and Tallie to serve a total of 10,000 businesses. Certify says this makes it the largest competitor to Concur. Each brand operates independently, serving its own niche, like Abacus will. Qari said that “in a prospect overlap analysis, we found hardly any opportunities are common across the portfolio, highlighting how unique each brand’s segment is. The expense management industry’s typical customer profile is fairly fragmented, so it’s going to take multiple solutions approaching the space from multiple angles to fully satisfy market demand.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.