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Hollywood gets its own open source foundation

Open source is everywhere now, so maybe it’s no surprise that the Academy of Motion Picture Arts and Sciences (yes, the organization behind the Oscars) today announced that it has partnered with the Linux Foundation to launch the Academy Software Foundation, a new open source foundation for developers in the motion picture and media space.

The founding members include a number of high-powered media and tech companies, including Animal Logic, Blue Sky Studios, Cisco, DreamWorks, Epic Games, Google, Intel, SideFX, Walt Disney Studios and Weta Digital.

“Open Source Software has enabled developers and engineers to create the amazing effects and animation that we see every day in the moves, on television and in video games,” said Linux Foundation CEO Jim Zemlin.” With the Academy Software Foundation, we are providing a home for this community of open source developers to collaborate and drive the next wave of innovation across the motion picture and broader media industries.”

The Academy Software Foundation’s mission statement notes that it wants to be a neural forum “to coordinate cross-project efforts; to provide a common built and test infrastructure; and to provide individuals and organizations a clear path to participation in advancing out open source ecosystem.”

According to a survey by the Academy, 84 percent of the industry uses open source software already, mostly for animation and visual effects. The group also found that what’s holding back open source development in the media industry is the siloed nature of the development teams across the different companies in this ecosystem.

“The creation of the Academy Software Foundation is an important and exciting step of the motion picture industry,” said Nick Cannon, the chief technology officer of Walt Disney Animation Studios. “By increasing collaboration within our industry, it allows all of us to pool our efforts on common foundation technologies, drive new standards for interoperability and increase the pace of innovation.”

The fact that even Hollywood is now embracing open source and its collaborative nature is yet another sign of how the world of software development has changed in recent years. Over the last few years, traditional enterprises realized that whatever technology they developed to run their software infrastructure isn’t what actually delivers value to their customers, so it made sense to collaborate in this area, even with their fiercest competitors — and the same, it seems, now holds true for the Hollywood studios, too (or at least for those that have now joined the new foundation).

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Nvidia’s new Turing architecture is all about real-time ray tracing and AI

In recent days, word about Nvidia’s new Turing architecture started leaking out of the Santa Clara-based company’s headquarters. So it didn’t come as a major surprise that the company today announced during its Siggraph keynote the launch of this new architecture and three new pro-oriented workstation graphics cards in its Quadro family. Nvidia describes the new Turing architecture as “the greatest leap since the invention of the CUDA GPU in 2006.” That’s a high bar to clear, but there may be a kernel of truth here. These new Quadro RTx chips are the first to feature the company’s new RT Cores. “RT” here stands for ray tracing, a rendering method that basically traces the path of light as it interacts with the objects in a scene. This technique has been around for a very long time (remember POV-Ray on the Amiga?). Traditionally, though, it was always very computationally intensive, though the results tend to look far more realistic. In recent years, ray tracing got a new boost thanks to faster GPUs and support from the likes of Microsoft, which recently added ray tracing support to DirectX. “Hybrid rendering will change the industry, opening up amazing possibilities that enhance our lives with more beautiful designs, richer entertainment and more interactive experiences,” said Nvidia CEO Jensen Huang. “The arrival of real-time ray tracing is the Holy Grail of our industry.” The new RT cores can accelerate ray tracing by up to 25 times compared to Nvidia’s Pascal architecture, and Nvidia claims 10 GigaRays a second for the maximum performance. Unsurprisingly, the three new Turing-based Quadro GPUs will also feature the company’s AI-centric Tensor Cores, as well as 4,608 CUDA cores that can deliver up to 16 trillion floating point operations in parallel with 16 trillion integer operations per second. The chips feature GDDR6 memory to expedite things, and support Nvidia’s NVLink technology to scale up memory capacity to up to 96GB and 100GB/s of bandwidth. The AI part here is more important than it may seem at first. With NGX, Nvidia today also launched a new platform that aims to bring AI into the graphics pipelines. “NGX technology brings capabilities such as taking a standard camera feed and creating super slow motion like you’d get from a $100,000+ specialized camera,” the company explains, and also notes that filmmakers could use this technology to easily remove wires from photographs or replace missing pixels with the right background. On the software side, Nvidia also today announced that it is open sourcing its Material Definition Language (MDL). Companies ranging from Adobe (for Dimension CC) to Pixar, Siemens, Black Magic, Weta Digital, Epic Games and Autodesk have already signed up to support the new Turing architecture. All of this power comes at a price, of course. The new Quadro RTX line starts at $2,300 for a 16GB version, while stepping up to 24GB will set you back $6,300. Double that memory to 48GB and Nvidia expects that you’ll pay about $10,000 for this high-end card.

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