Home / News & Analysis / Google Lens is coming to Google Image Search to help you figure out what you’re seeing

Google Lens is coming to Google Image Search to help you figure out what you’re seeing

At a small press event in San Francisco today, Google dropped a mention of a big new feature on the way: Google Lens support is coming to Google Image Search.

For the unfamiliar, Google Lens (previously available as a dedicated app, and as part of Google Photos) taps the company’s computer vision work to figure out the contents of an image and provide more details about exactly what you’re looking at.

One example Google demonstrated: in a search for “nursery”, you might see a crib you like and want to buy. With the existing search interface, finding that exact model of crib with nothing but that image might prove challenging. Besides the color and “crib”, what keywords do you type in?

Tap the new Lens button, however, and Google will throw all of its computer vision chops at the image to tear it apart and try to work backwards to identify it. Want to identify something else in the image — like, say, a lamp in the background — instead? Use your finger to highlight that specific section, and it’ll focus on that object instead.

It’s not limited to random pieces of furniture though — it can identify dog breeds in a photo, or landmarks, or clothing, or cars, or any number of abstract categories. If Google has seen enough images of that object or thing to model some level of understanding of it, Lens should be able to work backwards to tell you more about it.

Lens should start rolling into Image Search later this week.

Check Also

Seismic scores $100 million Series E investment on $1 billion valuation

Seismic has been helping companies create and manage their sales and marketing collateral since 2010. Today the company announced a $100 million Series E investment on a $1 billion valuation. The round was led by Lightspeed Venture Partners and T Rowe Price. Existing investors General Atlantic, JMI Equity and Jackson Square Ventures also participated in the round. The company has now raised $179 million since inception. What is attracting this level of investment is Seismic’s sales enablement tools, a kind of content management for sales and marketing. “What we’re trying to do with our technology is to help marketers who are striving to create the right content to help the sellers, and help sellers navigate all of the content out there and put together the right pieces and the right materials that are going to help them move the sales cycle along,” Seismic CEO and co-founder Doug Winter explained. The inclusion of an investor like T Rowe Price often is a signal of IPO ambitions, and Winter acknowledged the connection, while pointing out that T Rowe Price is also a customer. “We do have a goal to be public-ready as a company that we are aiming for. We are the leader of the space, and we do feel like striving to be a public company and to be the first one in our space to go public. It’s a goal we are going to push for,” Winter told TechCrunch. But he says taking this investment is more about taking advantage of market opportunity. The money gives Seismic the ability to expand to meet growing sales. Today, the company has more than 600 customers averaging more than $200,000 in spending, according to Winter. The company acquired the Savo Group in May to help expand its market position. Seismic is based in San Diego with offices in Boston and Chicago (from the acquisition). It also opened offices in the UK and Australia earlier this year and plans further international with the new investment. The company currently has more than 600 employees including 185 engineers and project managers, and plans to keep hiring as it puts this money to work.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.