Home / Uncategorized / Facebook staff discussed selling API access to apps in 2012-2014

Facebook staff discussed selling API access to apps in 2012-2014

Following a flopped IPO in 2012, Facebook desperately brainstormed new ways to earn money. An employee of unknown rank sent an internal email suggesting Facebook charge developers $250,000 per year for access to its platform APIs for making apps that can ask users for access to their data. Employees also discussed offering Tinder extended access to users’ friends’ data that was being removed from the platform in exchange for Tinder’s trademark on “Moments”, which Facebook wanted to use for a photo sharing app it later launched. Facebook decided against selling access to the API, and did not strike a deal with Tinder or other companies including Amazon and Royal Bank Of Canada mentioned in employee emails.

The discussions were reported by the Wall Street Journal as being part of a sealed court document its reporters had reviewed from a lawsuit by bikini photo finding app developer Six4Three against Facebook alleging anti-competitive practices in how it changed the platform in 2014 to restrict access to friends’ data through the platform.

The biggest question remaining is how high in rank the employees who discussed these ideas were. If the ideas were seriously considered by high-ranking executives, especially CEO Mark Zuckerberg, the revelation could contradict the company’s long-running philosophy on not selling data access. Zuckerberg told congress in April that “I can’t be clearer on this topic: We don’t sell data.” If the discussion was between low-level employees, it may have been little more than an off-hand suggestion as Facebook was throwing ideas against the wall, and may have been rejected or ignored by higher-ups. But either way, now that the discussion has leaked, it could validate the public’s biggest fears about Facebook and whether it’s a worthy steward of our personal data.

An employee emailed others about the possibility of removing platform API access “in one-go to all apps that don’t spend… at least $250k a year to maintain access to the data”, the document shows. Facebook clarified to TechCrunch that these discussions were regarding API access, and not selling data directly to businesses. The fact that the discussions were specifically about API access, which Facebook continues to give away for free to developers, had not been previously reported.

Facebook provided this full statement to TechCrunch:

“As we’ve said many times, the documents Six4Three gathered for this baseless case are only part of the story and are presented in a way that is very misleading without additional context. Evidence has been sealed by a California court so we are not able to disprove every false accusation. That said, we stand by the platform changes we made in 2015 to stop a person from sharing their friends’ data with developers. Any short-term extensions granted during this platform transition were to prevent the changes from breaking user experience. To be clear, Facebook has never sold anyone’s data. Our APIs have always been free of charge and we have never required developers to pay for using them, either directly or by buying advertising.”

A half decade-later, with the world’s will turned against Facebook, the discussions of selling data access couldn’t come at a worse time for the company. Even if quickly aborted, the idea could now stoke concerns that Facebook has too much power and too much of our personal information. While the company eventually found other money-makers and became highly profitable, the discussions illuminate how Facebook could potentially exploit people’s data more aggressively if it deemed it necessary.

UK parliament seizes cache of internal Facebook documents to further privacy probe

Check Also

Japan’s Sansan raises $26.5M to help Southeast Asia get more from business cards

The humble business card is a target for disruption in Southeast Asia after Japanese contacts management startup Sansan raised JPY 3 billion ($26.5 million) to expand its business into the region. Founded way back in 2007, Sansan helps bring business intelligence to companies through a system that helps build connections between users and both internal employees and external contacts using, among other things, business cards. “Our purpose is to use tech to enhance the utility and value of business cards,” Sansan co-founder and CEO Chikahiro Terada told TechCrunch in an interview. “They are customary for business in most parts of the world, esJapanlly japan, but there’s no easy way to digitize them.” This new round will bring that focus to Southeast Asia, where Sansan already has an office in Singapore. The capital — which is a Series E round — was provided Japan Post Capital, T. Rowe Price, SBI Investment and DCM Ventures, and it takes Sansan to around $100 million raised to date. Sansan claims that 7,000 corporations use its core product — also called Sansan — which helps build and organize networks. At its core, users scan another person’s business card which is then digitized, uploaded to the cloud and made part of their database. The Sansan system then allows interactions, such as meetings, calls, notes and more to be added to the entry to help track interactions. The resources are held within companies, rather than employees themselves, which means strategies around sales, marketing and more can be kept organized and centralized. In addition, Sansan operates a LinkedIn -like service called Eight which is available for free and is linked to the core product, allowing users to update their job, company, etc without having to provide a new business card. Eight has some two million users today, according to Sansan. Unlike LinkedIn, however, which is commonly used for finding jobs, Terada suggested that Eight and Sansan help maintain networks and increase communication and engagement. Sansan CEO Chikahiro Terada started the business in 2006 alongside fellow co-founders Kei Tomioka, Joraku Satoru, Kenji Shiomi and Motohisa Tsunokawa Terada — who previously worked for Oracle in Thailand — said that he sees much potential for the services in Southeast Asia, where the region’s digital economy is expected to triple by 2025, albeit with a greater focus on SMEs rather than Japan-style mega corporations. Already, Sansan has picked up some 100 or so clients in the region — mostly by targeting Japanese corporations in Singapore — while Eight has reached 100,000 registered users across Southeast Asia since a soft launch in October 2017. “We want to expand to globally and Singapore is our first step,” said Terada, indicating that there are future plans to look at business in India, Europe and potentially the U.S. further down the line. Elsewhere, the firm is hiring data scientists as it aims to bring additional smarts to its services. The proposition is interesting — personally speaking I have multiple stacks of business cards sitting idle — but it remains to be seen how open businesses in Southeast Asia will be to paying for the service, even with clear benefits. Saas as a model is still establishing its roots among SMEs while there are already popular options. LinkedIn is, of course, the de facto professional social network while Facebook, which has been ramping up its efforts in that space lately, is also a popular option.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Disclaimer: Trading in bitcoins or other digital currencies carries a high level of risk and can result in the total loss of the invested capital. theonlinetech.org does not provide investment advice, but only reflects its own opinion. Please ensure that if you trade or invest in bitcoins or other digital currencies (for example, investing in cloud mining services) you fully understand the risks involved! Please also note that some external links are affiliate links.