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Apple Event: New Watch, iPad Expected as iPhone Seen Coming Later – The Wall Street Journal


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Apple Event: New Watch, iPad Expected as iPhone Seen Coming Later – The Wall Street Journal

Apple Inc. is expected to show off its latest smartwatch and iPad Tuesday amid an uptick of interest in such devices by weary, homebound users looking for help tracking exercise and logging hours of remote work and learning. The Cupertino, Calif., tech company will hold its first virtual-only product reveal at 1 p.m. New York…

Apple Inc. is expected to show off its latest smartwatch and iPad Tuesday amid an uptick of interest in such devices by weary, homebound users looking for help tracking exercise and logging hours of remote work and learning.

The Cupertino, Calif., tech company will hold its first virtual-only product reveal at 1 p.m. New York time from its headquarters, where past events have attracted enthusiastic crowds of journalists, employees and guests on hand to help hype the latest offerings.

Chalk up Apple’s keynote event to another annual rite changed by the coronavirus pandemic. Instead of Chief Executive Tim Cook unveiling the company’s latest flagship iPhone as he has done every September since 2012, Apple is expected to focus on the new Watch Series 6 and iPad Air. The newest smartphone is expected to be revealed next month after Covid-19 related delays pushed back production.

Analysts such as Thomas Husson from Forrester Research Inc. say not having to tout the iPhone will allow Apple to highlight products that may get less attention in a normal year. “I think it will highlight the fact that this is an ecosystem of devices,” Mr. Husson said. “They all fit together.”

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Analysts are looking for Apple to begin bundling different services, such as music and videos, as the company works to bolster its software business beyond the iPhone, which makes up about 50% of sales.

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