Apple Inc. showed off its latest smartwatch with faster computing power and an ability to measure blood oxygen as well as updated iPads on Tuesday as interest rises in such devices among homebound users looking for help tracking exercise and logging hours of remote work and learning.
The Cupertino, Calif., tech company held its first virtual-only product reveal from its headquarters, where past events have attracted enthusiastic crowds of journalists, employees and guests on hand to help hype the latest offerings.
Chalk up Apple’s keynote event to another annual rite changed by the coronavirus pandemic. Instead of Chief Executive Tim Cook unveiling the company’s latest flagship iPhone as he has done every September since 2012, Apple showed its Watch Series 6, starting at $399, and a new mid-tier offering called Watch SE, with fewer abilities than the high-end version and starting at $279.
“It’s been gratifying to see the important role our products have played in helping people come together, carry on and move forward,” Mr. Cook said as the one-hour event began, with Apple Park’s lush background behind him. “We know that life won’t always be like this, and we’re all looking forward to better days.”
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The company also revealed an updated iPad Air, starting at $599, with a new touch-ID button on the side that unlocks the screen and faster computing power. The latest smartphone is expected to be revealed next month after Covid-19-related delays pushed back production.
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