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Team Whistle, a digital media company known for its sports and entertainment programming on social platforms, has acquired the marketing firm Tiny Horse LLC, partly to capture more business from intensely competitive video streaming services.
More than three-quarters of Tiny Horse’s revenue has come from marketing work on behalf of streaming services, the company said. Its streaming clients include
Team Whistle will pay $30 million for Tiny Horse, mostly in the form of equity shares, according to a person familiar with the matter.