Category Reviews

Wix Stores

Small companies, new sellers, and design experts will love the gorgeous and powerful websites you'll be able to create. Unfortunately, the tool won't scale well for larger companies that have lots of inventory and third-party software needs.

Zoho Books

Zoho Books may not have strong name recognition in the realm of accounting software, but it tops many competitors in terms of depth, capabilities, and customization. The lack of integrated payroll, however, is its most serious deficit.

Adobe Premiere Elements

Premiere Elements is an easy-to-use video editor with lots of effects and guidance, but it trails some of the competition in speed, flexibility, and support for new content types.

Pardot

Pardot is one of the best marketing automation tools on the market. It packs a breadth of wonderful features into a system even a novice marketer can use. If you can afford its high price, then you should probably pony up the cash.

HubSpot

If you're a startup or a growing small business, then HubSpot has designed its business with you in mind. The tool will scale with the smallest micro business to the largest enterprise, without disrupting your operations.

Zoho Campaigns

Zoho Campaigns includes advanced features, such as auto-responders, for a low price. However, its limited templates and dated user interface hold it back.

Infusionsoft

Infusionsoft is an easy-to-use CRM and email marketing platform geared toward small businesses. It's not the cheapest or the most in-depth, but the goal-oriented platform succeeds at helping businesses hit measurable sales and marketing goals.