"We want to make it even easier for you to experience our products and our brand," the company announced in a Saturday blog post. "So starting today we're offering Essential Phone for $499 on Essential.com."
Early adopters don't have to be salty about the price cut because Essential is offering those who already own the phone a $200 credit that can be used on its website towards the Essential 360 Camera or another Essential handset. The $199 Essential 360 Camera, which looks like a clip-on, fish-eye lens and snaps onto the back of the phone using magnetic pins, records and auto-stitches 4K video and uploads it directly to Google Photos.
Meanwhile, the price cut comes after Essential accidentally phished its own customers, an incident for which Rubin personally apologized. The company emailed those who pre-ordered the handset asking for personal information to complete their order, but accidentally cc'd multiple customers on the message. As a result, about 70 users inadvertently emailed their personal information to other customers, thinking it was going only to Essential.
- Essential PH-1 vs. Galaxy S8: Sleek Flagships Face Off Essential PH-1 vs. Galaxy S8: Sleek Flagships Face Off
The Essential Phone PH-1 earned a "good" rating in PCMag's review. We gave the phone props for its "top-notch hardware and pure Android software," but docked points for its "weak low-light camera performance" and the fact that it lacks the latest LTE features.
"Like early iPhones, it's a better pocket computer than it is a phone, clearly made by a company without much experience in the realm of voice calling and cellular networks," PCMag's Lead Mobile Analyst Sascha Segan wrote in our review.
To try before you buy, head over to Sprint to play around with it before taking the plunge.