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Forget Stock Market. Rare-Plant Market Gone Bonkers…


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Forget Stock Market. Rare-Plant Market Gone Bonkers…

The 1600s had the Dutch tulip market bubble. Now 2020 is doing the same for rare plants. Interest in greenery has grown during the pandemic, with more people stuck at home and bored—and Instagram posts have helped send the market for unusual varieties into a tizzy. Growers, nurseries and plant shops are scrambling to keep…

The 1600s had the Dutch tulip market bubble. Now 2020 is doing the same for rare plants.

Interest in greenery has grown during the pandemic, with more people stuck at home and bored—and Instagram posts have helped send the market for unusual varieties into a tizzy. Growers, nurseries and plant shops are scrambling to keep up. The most coveted flora now fetch thousands of dollars. Plant flippers have jumped in to make a quick buck.

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