Do you ever get the feeling that advertisers are trailing you online? They are, but Google users will now be able to mute the ads that annoy them most.
Google is rolling out an option over the next few days that will let you silence "reminder ads" that follow you around on the web.
You may have never heard the name "reminder ads" before but, chances are, you're familiar with them. Say you're browsing the web for a new area rug for your home, or something else you want to buy. You find a decent option, and you might even make a purchase. But later, you're on a totally different site and see an ad promoting the same area rug from the same retailer. Those are reminder ads.
Google is "one of many companies" that show reminder ads. "Some advertisers keep lists of visitors to their websites," the company explained. "If these advertisers use Google ad services, they can provide those lists to Google in order show ads to the same people who visited their website."
With Google's new option, you can mute those pesky reminder ads for 90 days. Why not forever? "Advertisers tend to show reminder ads within a limited span of time, often within about a month from when you visited their websites. Muting lasts for 90 days, because reminder ads rarely exist beyond this period," Google wrote in a support note.
To mute, sign into your Goggle Account, go to Ads Settings, scroll down to "Your reminder ads," and click or tap the X next to the advertisers whose reminder ads you'd like to remove. After doing that, you'll no longer see reminder ads from that advertiser on non-Google websites that use Google ad services.
"Websites and apps that don't use Google ad services may still show you reminder ads," Google wrote.
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In the next few months, Google plans to expand the reminder ad tool toYouTube, Search, and Gmail.
Since 2012, meanwhile, Google has allowed people to block specific ads they don't want to see; last year alone, user recommendations prompted Google to remove 1 million ads from its ad network.
Going forward, Google said block preferences will work across platforms if you're signed into your Google account (block on your smartphone, and it won't show up on your PC either).
Google also said people will "see Mute This Ad in even more places as we are expanding this control to work across more apps and websites that partner with Google to show ads."
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