Normally, when you open Facebook, you see pictures of your friends’ awesome vacations or links to maddening political stories your dad is sharing—your basic emotional goulash of FOMO and TMI. But last year, the nerds at Microsoft Research tried something different: They put bits of office work into the News Feed.
The researchers created an AI app that looked through documents you were writing in Microsoft Word. It extracted simple editing tasks, like making a sentence less wordy. Then, using a Chrome plug-in, the software would slot these jobs into an item in your feed, one every 2,000 pixels. The researchers gave the tool to a test group, who began duly doing the little work tasks, a few each day, when they saw them while scrolling through Facebook. Every time they finished one, the AI would automatically insert it back into the proper Word file.
It might seem kind of nuts to work that way, yes? But the subjects said they oddly enjoyed these microtasks. They said it made them feel more productive: “It’s like chipping away at the document,” one noted. “It was normally time I would be wasting.”
This concept is called microproductivity—and you might be working this way soon too, because companies like Microsoft have begun weaving microtasks into commercial software.
Microproductivity emerged in part as an evolutionary response to everyone’s number one complaint about office life: interruptions. It takes 25 minutes to truly resume a task we’ve been distracted from, on average. Even still, our attention shifts across our computer screen every 47 seconds, as research by Gloria Mark, an informatics professor at UC Irvine, has found. And with each interruption we often lose context. When we come back, we tend to forget what the heck we were doing.
Jaime Teevan of Microsoft Research tells me she thought about this problem because whenever “you take a break … you go off into some rathole on social media.” She wondered if she could co-opt the fragmented nature of screen life. Instead of incessantly lecturing people about mindfulness and staying focused, what if you engineered work to fit into those fractured moments? “You have to meet people where they are,” Teevan says.
The Facebook experiment worked so well that Microsoft now plans to put microtasks into Word itself. As you’re working, you will be able to identify small bits that need doing—like finding a fact or finishing off a paragraph—and flag them with an @ symbol. Then Word pushes them out as emails to yourself (or to a colleague, if you’ve pinged them with an @), each message containing one task, which can be completed right inside the email itself. Once it’s done, Microsoft inserts the edit back into the Word doc—no cut-and-paste necessary, even if a colleague completes the work.
Email is already “just a bunch of microtasks,” as Rob Howard, Microsoft’s general manager for Office 365, tells me. The company has just made it explicit and tethered those tasks to your macro work.