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Retailers Turn to Personal Shoppers, Sidewalks to Win Back Business – The Wall Street Journal


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Retailers Turn to Personal Shoppers, Sidewalks to Win Back Business – The Wall Street Journal

New York City’s small retailers and boutique businesses are experimenting with fresh ways to engage shoppers as the city emerges from restrictions prompted by the coronavirus pandemic. Some—like Alice and Olivia LLC, a women’s designer clothing store with five locations in the city—are offering personalized shopping experiences, including allowing longtime customers to take home clothing…

New York City’s small retailers and boutique businesses are experimenting with fresh ways to engage shoppers as the city emerges from restrictions prompted by the coronavirus pandemic.

Some—like Alice and Olivia LLC, a women’s designer clothing store with five locations in the city—are offering personalized shopping experiences, including allowing longtime customers to take home clothing to try on if they are uncomfortable with in-store dressing rooms.

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