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Smart Speakers Are the ‘Gateway’ to a Connected Home


Smart Home

Smart Speakers Are the ‘Gateway’ to a Connected Home

Households with a smart speaker are 'several times' more likely than households without a one to also use connected lighting systems and other smart home gadgets, according to comScore.

Owning a smart speaker may lead people to buy other smart home devices like connected thermostats and lights, according to new data from comScore.

"For many consumers, the smart speaker is the gateway device to enabling a smart home," comScore's SVP of Marketing and Insights Andrew Lipsman wrote in a blog post.

comScore smart speakers plus other connected devices

The firm says that households with a smart speaker like the Amazon Echo or Google Home are 6.6 times more likely than households without one to also use connected lighting systems. Those in smart speaker households are also 3.3 times as likely to use home automation hubs, 2.2 times more likely to use connected thermostats, 1.9 times more likely to wear a smartwatch, 1.5 times more likely to own a media streaming device, and 1.4 times more likely to own a smart TV.

As of October 2017, 11 percent of connected households in the US had a smart speaker, comScore said. With smart speakers expected to be a popular gift this holiday season, the firm expects the devices to hit 15 percent adoption by early next year.

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smart speaker penetration

"Fifteen percent market penetration often represents a critical mass at which technology adoption can really accelerate," Lipsman wrote. "We've seen this mark an inflection point for adoption of smartphones and leading social networks in recent years, so we could be on the cusp of the same occurring for smart speakers."

The success of smart speakers is "the clearest sign we have that the 'smart home' may also be beginning to materialize," he added. "As more smart home devices enter the home and connect to each other, the way we behave inside our own homes will likely change along with it."

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