Connect with us

The Online Technology

The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories – The Wall Street Journal


News & Analysis

The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories – The Wall Street Journal

America’s studios, creators and marketers are relying, more than ever, on digital platforms that allow them to gauge what audiences like—and would like to see more of. They’re not just looking for test screenings, either. They’re looking to check in with potential audiences at every stage of production, from before a script is written until…

The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories - The Wall Street Journal thumbnail

America’s studios, creators and marketers are relying, more than ever, on digital platforms that allow them to gauge what audiences like—and would like to see more of. They’re not just looking for test screenings, either. They’re looking to check in with potential audiences at every stage of production, from before a script is written until the moment their new TV show, film or music video debuts.

Ever since George Lucas ushered in the era of endless sequels (and prequels), Hollywood executives have tried to capitalize on…

Real Life. Real News. Real Voices

Help us tell more of the stories that matter

Become a founding member

Subscribe to the newsletter news

We hate SPAM and promise to keep your email address safe

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To Top