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Twitch Gives Affiliates a Cut of Game Sales


Gaming

Twitch Gives Affiliates a Cut of Game Sales

Streamers in Twitch's invite-only Affiliate program will now get 5 percent of the revenue from sales made via the purchase buttons on their channels.

If spending more time streaming video games on Twitch is on your to-do list, now would be a good time to cross it off: the Amazon-owned company announced on Wednesday that more streamers will now get the opportunity to share in the revenue from the site's game sales.

The revenue-sharing opportunity is part of Twitch's Affiliate program, open only to streamers who have at least 50 followers and have broadcast at least 500 total minutes on at least seven of the past 30 days. Affiliates will receive a 5 percent commission each time someone buys a video game using a purchase button that will appear on their channel page.

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In addition to sales of games themselves, the purchase button can also be used to buy in-game items, and those sales will earn the 5 percent commission as well. The catch is that the current list of titles for sale on Twitch is relatively short, although the company says it plans to add more.

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Previously, only Twitch's partners were able to earn commissions on video game sales. Partners are among the platform's most prolific streamers, some of whom are able to earn their livings exclusively through their Twitch channels.

When Twitch announced plans to sell video games in February, it said it would keep 30 percent of the proceeds, with the rest going to the game's developer. So while expanding the list of streamers who have access to a 5 percent cut is a nice gesture for the Twitch community, it's clear that selling games is primarily a way to enhance the company's bottom line.

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